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motcast #9

Think BIG and act LEAN - a new Marketing Approach

Nichole Kelly
Special Guest Nichole Kelly
Marketers tend to think BIG IDEAS which means setting up big Projects with long pre-planning Processes and big Investments. But in many Cases these Approaches don't hit the moving Targets of Markets, Technologies and Customers. So it's Time to re-think Marketing Strategies. Think LEAN! By getting a first Prototypes out quicker, cheaper and ready to ask for feedback Marketing gains Speed and Efficiency. Our SPECIAL GUEST Nichole Kelly, CEO of Social Media Explorer | SME Digital, tells us about how to apply this LEAN Methodology into Marketing.
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