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motcast #4

How the NOW Revolution challenges your Business Culture

Jay Baer
Special Guest Jay Baer
'The NOW Revolution' - according to New York Best Selling Author and Digital Marketing Advisor Jay Baer one of the greatest Challenges for the existing Business Culture and the common Marketing of our Days. "Business has changed more in the past three years than in the prior 30. But it’s not a threat, it’s an opportunity." Social Media and Real-Time Communication require new Playbooks for Marketing, because the old Story of interruptive Marketing fades away. We had the Chance to talk to Jay Baer in San Diego at the Social Media Marketing World 2014 about leaving the Comfort Zone, Innovation Culture and the Importance of Employee Advocates for your Brand.
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